(Internet) FICOD 09 high and low points

I guess it is time to summarize and make a balance of the high and low points of the FICOD 09 (International Internet Content Conference held in Madrid, Spain between November 17/19) which had about 8,000 participants converting it in one of the biggest of the world. Sincerely, I couldn’t care less about its size but I do care a lot about the quality and for that reason I will try to put the spot light in the high points and in the low points of it as well.

By far, Bernardo Hernandez (Google Worldwide Marketing Director) and Kevin Spacey were the shinning stars of the constellation. Mr. Spacey showed how there is a combination of great art, comprehension of current times and embracing the challenges rather than fighting them as a “mad dogs” in the way to its final rest (another post already dedicated to him). Bernardo, the “golden boy” of the Internet in Spain gave a brilliant presentation with facts, numbers, perspectives and above all enthusiasm inherent to Google’s Internet dominance. Some of the numbers are really amazing: in the last 25 years, the processor’s capacity have increased 3,500 while the price reduction for RAM memory reduced 45,000 times and the storage price (HD) also has decreased nothing less than 3.6 million times! That said, he made a point to show and prove that the main distinction Internet poses regarding previous technological advances is its blind blowing speed: it took just 50 million users in the Internet and 3 years to reach an global advertising spending of 1 billion dollars while the same number of users such as radio and TV took 37 and 15 years respectively. Ten years ago Google didn’t exist; today it is the power which rivals Microsoft.

Bernardo Hernández

To watch his presentation in English, click here. Also in the bright side, I would like to name the courageous and passionate Rodolfo Carpentier and Carlos Blanco, Spanish internet incubators who did not spare anybody when blaming the “great” Venture Capital for Internet development in Spain of being simply amateurs (in the bad sense of the world) negligent and ignorant of the opportunities the often miss to the rest of Europe and the USA.

Going to the dark side of the Conference and confronting bravely the backwards corporative reps of EGEDA (Spain’s Film Producers Association) and SGAE (authors collection agency for Spain and Latin America) we had Javier Sánchez (founder of the pioneering ADN STREAM).

All the authors collection’s agencies reps, the defeated music industry representatives portrayed everywhere as the example of what not to do (poor things!); the unfortunate invitation of the MPA (Motion Picture Association of America) who told the audience in a pathetic way that his past was the Agriculture but if it was to defend America’s (money interests) he would do fine the same in this conference. Really embarrassing! the Minister of (in) Culture who read a discourse clearly studied by many assessors this time in order to not commit her usual gaffes but yet could not refrain herself to transmit an aggressive and “read to fight the copyright’s war” expression out of every word spoken thru her angry mouth. Specially if we see in context: she was preceded by Ana Gómez, USA representative and special guest who has spoken not a word about repression or law enforcement but on the contrary listed all the efforts the U.S. is putting in improving infrastructure to the maximum extent. And the Minister of (in) Culture was followed by the Minister of Industry and Commerce of Spain (host and main sponsor of the event) who was more moderate in attitudes and postures but missed a great opportunity to make government policy announcements that would make a real difference in the general offset of the meeting. The Prime Minister Zapatero should also have found a space to come to the opening in his agenda and show Spain and the world that the deep recession is really embraced as an opportunity to change the archaic economic models which undermine the future of the country for generations to go.

As always, Spain has its charm, is warm in the heart and classicist and stoic towards the new. I love the country, I feel at home in the streets of Madrid, Barcelona or Seville. It’s my home! Accents and body languages change but the essence, for good and for bad remains. The self-condescendence, the inferiority complex towards the neighbours (in Europe of course) and towards the American counterparts but also the aristocratic, feudal mentality (now translated to digital times) of refusal to change attitudes, to democratize the work relationships and spaces and to embrace the “foreigner and different” as the US do in difficult or in expansion times: doesn’t matter where you come from, the Americans analyze what you have to offer. No matter what you have to offer, Spaniards (and Europeans in general) look who you are and “what are your real intention$”. That is a mentally that will keep Europe always behind if not changed. It is time to understand the all digital business is global and all “nationalisms” are the borders of the fearful minds of renewal. They won’t defend you from a hypothetic “invasion” but instead, it will crush you in isolation.

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